How To Price A Painting

If you’re an artist, pricing your paintings can be one of the most challenging aspects of the creative process. The price you set for your artwork can determine whether or not it sells, and for how much. In this article, we’ll discuss how to price a painting in a way that’s fair to both you and your potential buyers.

Factors to Consider

When deciding how to price a painting, there are several factors to consider. First and foremost, you’ll want to take into account the amount of time and effort you put into creating the artwork. This includes not only the time you spent physically painting, but also any time you spent researching, sketching, and planning.

Materials and Size

Another important factor to consider is the cost of materials. If you used expensive paints or canvas, for example, you’ll likely want to charge more for your painting to compensate for these costs. Additionally, the size of the painting can also impact its price. Larger paintings generally require more materials and more time to complete, so they may be priced higher than smaller works.

Experience and Reputation

Your experience and reputation as an artist can also play a role in how you price your paintings. If you’re a well-established artist with a strong following, you may be able to charge more for your work than someone who is just starting out. However, if you’re new to the art world, you may want to price your paintings more affordably to attract potential buyers.

Setting the Price

Once you’ve considered all of the factors involved, it’s time to actually set the price for your painting. There are several different methods you can use to do this.

Per Square Inch

One common method is to price your painting based on its size, using a per square inch calculation. To do this, you’ll need to determine the total square inches of your painting (length x width), and then multiply that number by a set amount (usually somewhere between $1 and $5 per square inch, depending on the artist’s experience and the price point of their work).

Comparable Sales

Another approach is to look at comparable sales of other artists’ work. This can give you a sense of what similar paintings are selling for in the current market. However, it’s important to keep in mind that every artist and artwork is unique, so you’ll want to use this method as a starting point rather than a definitive guide.

Hourly Rate

Some artists prefer to price their work based on an hourly rate, taking into account the amount of time they spent creating the painting and how much they want to earn per hour. However, this method can be difficult to use if you’re not sure exactly how much time you spent on each aspect of the painting.


How do I know if I’m pricing my painting too high?

One good way to gauge whether your painting is priced appropriately is to get feedback from other artists or art professionals. You can also try testing different price points to see how they affect sales.

What should I do if my painting isn’t selling?

If your painting isn’t selling, you may want to consider lowering the price or finding new ways to market it. You can also try reaching out to potential buyers directly to see if they’re interested.

Can I negotiate the price of my painting?

Yes, it’s common for buyers to negotiate the price of a painting. If someone is interested in purchasing your work but feels that the price is too high, you may be able to come to a mutually agreeable price.


Pricing a painting can be a complex and challenging process, but by taking into account factors like time, materials, and comparable sales, you can arrive at a price that’s fair to both you and your buyers. Remember to stay flexible, test different price points, and seek feedback from other artists and art professionals to ensure that your pricing is on the mark.